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3 Easy Steps to Maximize Your Autoresponder Campaigns
The autoresponder message can be an incredibly powerful tool for converting your subscribers. Not only do they see higher engagement than newsletters, they can also benefit your marketing by saving you...
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No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.
Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters...
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Marketing Automation Workflows – New ExpertSender Feature
Automating customer/subscriber life cycle according to the predefined sequence of events can be a daunting task. That is why we have created Workflows – a feature that facilitates the process of...
View ArticleHow to get your customer to make repeat purchases
Consider the situation where your customer purchases an item or service that only lasts a certain amount of time (a subscription to a website, a membership to a local gym, a domain renewal or maybe...
View ArticleHow to score more cross sales with email marketing
You just made another sale! That’s great, so what’s the problem? Did you know that up to 35% of sales can lead to a cross sale, that’s exactly what Amazon CEO Jeff Bezos revealed in 2006. Why don’t you...
View ArticleOnline and Offline, working in tandem to tighten your email marketing game
You’ve got a whole bunch of data about your customers, you know which emails they’ve read, the products they’ve browsed on your website, which products they’ve purchased, you even know which physical...
View ArticleA simple guide to remarketing and retargeting
Remarketing and retargeting should play an important role in any company’s marketing strategy. By targeting users who have opened your email or visited your website, you’ll have more of them returning...
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